Rittika is an awarded creator, innovator and imaginer. She believes ‘Good Design’ is a service/product that solves problems, improves lifestyle and enhances user satisfaction through innovative and optimistic intervention. Currently, she is working at Merkle - A Dentsu Company on e-retailing platforms, connected commerce, design systems, service designing and advertising tech. She was selected for an exchange program at the École Supérieure d'Art et de Design de Reims, France on the basis of her academic merit and performance. Post her graduation, she received the OCADU Dean scholarship and pursued her Master of Design degree from the Ontario College of Art and Design University, Toronto.

She is a member of Women talk Design and a design mentor at the UMO Design Foundation. Formerly, she has worked at Walt Disney, Toshiba, Total S.A., Canadian Heritage, Myant Inc. and OCAD University across India, Canada and France in various domains like technology, healthcare, entertainment, academia and the culinary arts. Additionally, she is the co-author of two research papers that were presented at conferences like HCII 2021 (Washington DC) & Data Echo Culture (Québec) and later published in ResearchGate, Google Books, World Health Organisation and SpringerLink.